Mission and Purpose

The main mission and purpose of Robert Kiyosaki and the Rich Dad Company is simply to educate the public in their handling of money and perceptions of it. When it comes down to, Robert Kiyosaki and the Rich Dad Company are solely educators. That is where Robert Kiyosaki first found his niche at being successful in the long term. Ever since Robert Kiyosaki’s venture into the business and financial seminars of Money and You, he found a way to combine the philosophies of both his dads in a way that takes the strengths of his poor dad’s educating nature and his rich dad’s financial savvy, and know how.

With both styles and perspectives well learnt by Robert Kiyosaki, and with his great experiences with the lectures and seminars of Money and You, leading to his retirement, Robert Kiyosaki had plenty of time to reflect and come to realize just want he was meant to do, and how to do it successfully. So, armed with his mission to continue teaching about money and the financial nature of the business world, Robert Kiyosaki drew from his personal life the essence of what would become his main mission as was as some much identifiable, very clear purpose in life. Once clarity settles and thoughts begin to flow effortlessly, a mission and purpose is the only thing one could think of it they were to actualize their motivation, desire, and aspirations to help others achieve what they have, to make it clear to people that success is for everyone and that there is no secrets about being a success. Perhaps the only secret really is that there is no secret at all.

So, with all this, not to mention all the free time during Robert Kiyosaki’s retirement, he began to put all these ideas down on paper, into words, in a message that could be earnestly felt, understood and used by all. With Robert Kiyosaki’s first book, Rich Dad, Poor Dad, he laid the foundations of his personal ambitions to help people, as well as to create a successful enterprise that is based solely on what is considered his life experiences with his two major influences of his childhood. Armed with a story about two brilliant men with very different backgrounds, philosophies, and perspectives, Robert Kiyosaki articulated their experiences, their teachings in a book that would pave the way for his future company. It all comes down to these two father figures that influenced his life and the fact that they chose whether or not they would be rich, wealthy, or financially successful.

Robert Kiyosaki’s main objective was to reach out to people and tell them what he learnt, to stress that it is a choice everyone is capable of making, it is just a matter of whether or not you are conscious to the reality of commerce, finance, and economics. In all of the products ranging from the Rich Dad, Poor Dad books to the Cashflow games, to the audio cassettes and the advisors and coaching staff, every entity in the Rich Dad Company is striving to teach financial literacy. Financial literacy is the key word, the concept that becomes the deciding factor in whether or not one will become financially successful. Just like learning a new language, once it becomes fluent in your mind, once you can read and write and communicate ideas in this new language, it becomes conquered and known. It can not be unlearned or forgotten. Neglected maybe and ignored possibly, but after all the effort in learning, these seem like illogical conclusions. Financial literacy is the same way because it is the language of numbers, of commerce, of capitalism, of economics, so once understood, once it becomes like a second nature, a complete recognition of the wheels of this mechanism, it can be used, and it can only be used to become more financially successful for it is designed for that purpose alone.

Robert Kiyosaki has played the game, has been an entrepreneur, an investor, a business man Robert Kiyosaki has experienced failure as well as success. In all of life’s challenges and obstacles, Robert Kiyosaki has taken a great piece of knowledge and has expressed this knowledge in words, in books that are meant to provide an understanding, a sense of clarity about the economic situations people of a capitalist society experience everyday. It is in this clarity that Robert Kiyosaki has strived to share. It is Robert Kiyosaki’s mission and purpose to educate all who will indeed listen, and desire to know, the ways of money. How it really works, how it is really made, and in the same way lost. Financial literacy is what separates the rich from the poor, and it is Robert Kiyosaki’s main purpose is to identify precisely that and in turn help people from the poor side of the financial spectrum reach the rich side.

Although all this is true, there is still more to it. A broader picture of the world and humanity and our interaction in society, and everything in between, is what Robert Kiyosaki is trying to improve. With the main thought, the foundation that can help improve the well being of the world begins with financial security and thus well being. So, with education, gaining knowledge of the main principals of the financial world, people can become empowered to control their own destinies. Improving one’s knowledge will only create new opportunities, so with educating people, adults and children alike, will lead to the empowerment of humanity.

With all this knowledge to be learnt, it becomes the first step in the preparation of becoming financial liberated. Robert Kiyosaki and the Rich Dad Company team believe in the power of the human spirit, and have dedicated their selves to unleash this power in everyone. Through education, awareness, and of course action, the potential of people everywhere is limitless and boundless. The potential to live life how you want, to do exactly what it is you wish to do is possible once you become financially free. The power of the human spirit is what can allows you to truly control your life, and if financial restrictions are not present, then you can surely live any one of your biggest, grandest, even crazy or improbable dreams.

Along with the mission to empower and educate, is the message of courage to fulfill this same mission, as well as to believe in oneself and the ability to question preconceived, traditional notions of money. Robert Kiyosaki believes that it takes courage to commit oneself to the goal of financial security of liberation, to free oneself of economic worries and financial troubles. Everyone is presented with the same opportunity but it takes courage to see it through all the way. To truly believe that it is possible and achievable, and this message of courage leads to another principle which is also key to achieve such financial success and that is the knowledge of change, the belief that you can change your fortune and that nothing is set in stone. That action, combined with the lessons learnt, and literacy of the ways of money and finance will lead to results that prove that this change is truly possible.

Robert Kiyosaki’s message of courage to grasp the reins of your own life resulting in positive change, he also states that the very opposite is also true: If nothing changes, nothing changes (12). This may be the hardest part, as Robert Kiyosaki states that changing one’s mindset, one’s beliefs in the traditional, status quo understandings of how money works is truly a challenge and may seem unnatural. It is hard to turn one’s back on what has been held to be true for so long. It is this changing of ideas that will begin the process of changing one’s fortune. It may be that these ideas and thoughts of how to be successful in business and the financial world that has halted people’s ambitions to believe that they can truly succeed in this world. So change these ideas, change your mindset, and the first true step of changing one’s fortune has been taken. As Robert Kiyosaki declares on his website, if change seems to be a hard thing to do, the truth is that it very well is, as change is seldom easy, although the rewards of such actions are life changing.

Finally, Robert Kiyosaki and the Rich Dad Company believes in community and generosity. So even with all this uncertainty in the world, all this doubt, you do not have to be alone or go about it without support. For the Rich Dad community is comprised of like minded people and families stretching all across the world. So, with such a diverse community, support, even friends can be found all over the place for the Rich Dad network knows no bounds. This leads to helping each other out, and simply being generous in the support people give each other. For all kinds of businesses and organizations depend on such generosity to achieve success.

With all these principles, beliefs, missions and purposes of Robert Kiyosaki and the Rich Dad Company, all these positive forces will at the very least lead to a better understanding of the financial forces operating in our everyday world. The Rich Dad message can teach people how to earn and then spend their money more wisely, thus at the very least make better decisions with their new found financial literacy. At the very most, at the very top of where somebody can take all this new found knowledge advocated in the Rich Dad series of books, audio and visual guides, and board games, the truth is that the sky is the limit in terms of how much money one can make, which level of financial independence one can achieve. So, there is nothing to lose, only unlimited possibilities of financial achievement that comes with all the tools of financial literacy.