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After Robert Kiyosaki self published his book Rich Dad, Poor Dad: What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! in 1997 with Sharon Lechter as the co-writer, an underground cult following begun. With only a limited reach, Robert Kiyosaki’s Rich Dad, Poor Dad only received limited success and attention in the beginning. Although, that would not last long because of the movement it begun, the following of people all too willing to line up and learn about what Robert Kiyosaki has to say about money and being financially secure. People were sold on Rich Dad, Poor Dad and soon enough a big time publisher would be sold too. |
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The main mission and purpose of Robert Kiyosaki and the Rich Dad Company is simply to educate the public in their handling of money and perceptions of it. When it comes down to, Robert Kiyosaki and the Rich Dad Company are solely educators. That is where Robert Kiyosaki first found his niche at being successful in the long term. Ever since Robert Kiyosaki’s venture into the business and financial seminars of Money and You, he found a way to combine the philosophies of both his dads in a way that takes the strengths of his poor dad’s educating nature and his rich dad’s financial savvy, and know how. |
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Rich Dad 